Is Your Data Safe in Popular Fitness Apps?

Diet and fitness apps are super popular, and as they improve, the data they collect will become very valuable.  At a big picture level it may seem harmless, but at a granular or personal level it can become terrifying.  Could insurance companies purchase this data and use it to evaluate your coverage and costs?  Could advertisers prey on your vulnerabilities and weaknesses?  We just don’t know the answers, but if history tells us anything, we know personal data isn’t always as secure as you may think.

A great way to avoid this problem is to leave out or change information in your profile, making the data worthless when used on a personal level.  So next time you login to your app to count the calories in that chocolate cake, make sure you apply them to your dog or ex (joke!).