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Millions of people around the globe are spitting into vials in the hopes of learning more about their genes. But they’re not just looking for information about their ancestry. Increasingly, people are interested in pursuing how their genes may be affecting their health, nutrition, fitness potential and risk of injury. The global market for these direct-to-consumer genetic tests is projected to soar in the next several years, skyrocketing from $1.9 billion in 2023 to $8.8 billion by 2030, according to a market analysis report by Grand View Research. North Americans are leading the way, with 60.5% of the market share, although Europe is projected to become the fastest-growing market over the next six years, the analysis shows.

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